BM7 by Bilal Marth Review
Bilal Marth is one of the biggest names on Pakistani TikTok right now. With over 3 million followers and 467 million likes on his TikTok account alone, he is not just a content creator anymore he is a brand. And that brand is called BM7.
But here is the real question that most of his followers are asking before spending their money is BM7 actually worth buying, or is it just a famous name on average products?
I went through customer feedback, social media reviews, and the brand's own information to give you the most honest picture possible.
The Brand in a Nutshell
BM7 stands for Bilal Marth 7 and operates through bilalmarth7.pk. The brand sells three things men's unstitched fabric, perfumes, and handcrafted leather wallets. They also have physical stores, one in Johar Town Lahore and one in Mandi Bahauddin. Nationwide delivery is available with a 3 to 5 working day timeline and tracking via SMS or email.
On Facebook, BM7 has a 94% recommendation rate from 22 reviews, and on Trustpilot they currently sit at 4 stars based on early customer ratings. These numbers are small since the brand is still relatively new, but the early direction is positive.
What Customers Are Actually Saying
The feedback that is publicly available from buyers is mostly positive, though it comes with some important context.
On TikTok, multiple customers have posted about their experience. One buyer wrote that the quality was outstanding, the packaging was perfect, and delivery was on time. Another TikTok reviewer specifically mentioned the BM7 Oud perfume as deep, luxurious, and long-lasting, calling it a premium scent that reflects class. Wallet reviews have also been positive with one buyer rating it highly for build quality.
On the other side, when BM7 first launched, some viewers on TikTok pointed out that the website had errors at launch something that is fairly common with new brands but worth mentioning. That was in the earlier days and the website appears to be running properly now.
Overall the pattern in publicly available customer feedback leans positive, but it is worth noting that BM7 is still a young brand with a limited number of independent reviews compared to more established names.
The Clothing
BM7's clothing line is the largest part of their catalog with over 80 fabric options in cotton alone. They also stock Wash and Wear, Boski, Four Seasons, Lattha, and Shawls. Their Platinum Cotton range is priced at Rs. 7,499 per suit.
One thing buyers need to know upfront BM7 sells unstitched fabric, not ready-to-wear clothes. This is standard for Pakistan's men's fabric market, but if you are expecting ready-made shalwar kameez, you will need to factor in stitching costs separately.
The pricing at Rs. 7,499 sits in the premium range for unstitched fabric. You are paying for the brand name alongside the fabric, which is a conscious choice some buyers are happy to make and others find hard to justify.
The Perfumes
BM7 currently has five fragrances. Their two main ones are Oud By BM7 at Rs. 4,799 and 7 By BM7 at Rs. 5,499. The Moonlight fragrance opens with pineapple and bergamot, moves into smoky birch and jasmine, and closes with oakmoss, ambergris, and musk.
Customer feedback on the perfumes has been the most consistently positive part of the brand. Multiple buyers have praised the Oud fragrance specifically for its longevity and depth. For Pakistani-made perfumes at this price point, the early reception has been genuinely solid.
The Wallets
Return Policy and Support
The Honest Verdict
BM7 is a brand that benefits enormously from Bilal Marth's massive following, but the early customer feedback suggests it is not purely riding on that fame. The perfumes in particular seem to be the standout category where the brand has put genuine thought into fragrance quality. The clothing pricing is on the higher end and you are partly paying for the name, which is something each buyer needs to decide for themselves.
The brand is still young. With only a handful of independent reviews on platforms like Trustpilot, it is too early to make a definitive call on long-term consistency. What we can say is that the early signals are more positive than negative.
If you are a fan of Bilal Marth and want to try the brand, the perfumes are probably the safest first purchase given the positive feedback they have received. For the fabric, see if you can visit the physical store in Lahore or Mandi Bahauddin to check the quality in person before ordering online.
You can explore BM7's full range at bilalmarth7.pk.